Swim Gear of North Carolina was established in 1997 in Clemmons by Ron and Susan Riddle.
In 2012, Swim Gear was purchased by its current owners, Bob and Bridget Jennings. Since then, they have moved to Winston-Salem to better serve the local swimming community, and expanded to Greensboro (2015) and Cary (2016).
Bob Jennings, a former collegiate swimmer at Eastern Michigan University, continues to coach summer league, age group, and high school swimmers in Winston-Salem.
Swim Gear partnered with Carolina Swim Shop in January 2019